Privacy Policy

Effective Date: September 1, 2026
Last Updated: September 1, 2026

At All Over Roofing (“All Over Roofing,” “AOR,” “we,” “us,” or “our”), we respect your privacy and take the information you share with us seriously.

When you visit AllOverRoofing.com (the “Site”), request an estimate, schedule an appointment, contact our team, or communicate with us about a roofing or exterior project, we may receive information that helps us understand what you need and provide the services you request.

This Privacy Policy explains what information we may collect, how we use it, when we may share it, and the choices you may have regarding your information.

Our goal is simple: to use the information you provide responsibly to communicate with you, provide the services you request, improve your experience with All Over Roofing, and operate our business effectively.

Our Service Area

Our services are primarily offered in South Dakota and North Dakota, but our Site may be accessed by visitors from other locations. This Privacy Policy describes how we handle personal information regardless of where a visitor accesses our Site, subject to any additional rights or requirements provided by applicable law.

1. Information We May Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

When you request an estimate, contact us, schedule an appointment, communicate with our team, or use another feature of the Site, you may provide information such as:

• Your name
• Phone number
• Email address
• Mailing address or property address
• Information about your roof, property, or exterior project
• The location of the property where services are being requested
• Information submitted through estimate, contact, scheduling, financing, or other forms
• Photographs, documents, or other files you choose to provide
• Information related to an insurance claim when you ask us to assist with that claim
• Information you provide through email, text messages, chat, phone calls, social media, reviews, or other communications
• Other information you voluntarily provide to us

Please avoid submitting sensitive personal information through our Site unless we specifically request it and it is necessary to provide a service you have requested.

Information Collected Automatically

When you visit or interact with our Site, certain technical and usage information may be collected automatically. Depending on the technologies being used, this may include:

• IP address
• Browser type and version
• Device type and operating system
• Approximate location based on your IP address
• Pages viewed
• Links, buttons, and other features you use
• Date and time of your visit
• The website or page that referred you to our Site
• General information about how you navigate and interact with the Site
• Cookie identifiers and similar online identifiers
• Information about interactions with our advertisements
• Information used to help maintain Site performance, functionality, and security
• This information may be collected through cookies, pixels, tags, analytics tools, advertising technologies, and similar technologies.

2. How We Use Information

AOR uses the information we receive primarily to provide a better experience and better service to our customers and prospective customers. Depending on the circumstances, we may use information to:

• Respond to questions and estimate requests
• Contact you about a roofing or exterior project
• Schedule inspections, estimates, appointments, and other services
• Provide roofing, exterior, and related services
• Communicate with you about the status of a project
• Send appointment reminders and other service-related communications
• Help with an insurance claim when you ask us to do so
• Connect you with a financing provider when you request financing information
• Respond to customer service questions
• Understand what services visitors are interested in
• Improve our website, services, communications, and customer experience
• Measure the effectiveness of our advertising
• Understand how visitors find and use our Site
• Protect our website, systems, customers, employees, and business from fraud, misuse, unauthorized activity, and security threats
• Meet legal and regulatory requirements
• Protect our legal rights and interests
• Send promotional communications, maintenance reminders, or special offers when you have provided the appropriate consent or when otherwise permitted by applicable law
• Carry out other purposes explained to you when information is collected or otherwise permitted by applicable law

We do not use the information you provide simply because we can. We collect and use information for legitimate business purposes connected to providing, improving, communicating about, and supporting the services we offer.

3. AOR Does Not Sell Your Information

AOR does not sell your personal information.

We believe the information you provide to us should be used responsibly. We use information to communicate with you, understand your needs, provide requested services, improve our customer experience, operate our business, and, where appropriate, make our advertising more relevant and effective.

There may be circumstances where information is provided to a company that performs a service for AOR or helps us provide a service you have requested. Sharing information with a service provider for these purposes is different from selling your personal information.

We do not sell your name, phone number, email address, property information, project information, or other personal information to third parties for their own independent marketing purposes.

4. Companies and Services We Use

AOR works with outside companies that provide technology, communications, financing, analytics, advertising, and other business services. Some of the companies and services currently used by AOR include Google Analytics, Google Ads, Meta Pixel, Hearth, and RingCentral.

These companies provide different functions and may receive or process certain information when their services are used on our Site or in connection with our communications with you.

Google Analytics

We use Google Analytics to help us understand how visitors use our Site. This helps us identify general trends, such as which pages receive visits, how visitors navigate the Site, and how our website is performing. Google Analytics may use cookies and similar identifiers to measure visitor interactions. The information collected depends on how Google Analytics is configured on our Site.

Google Ads

We use Google Ads to promote AOR services and understand how our advertising performs. Depending on how the service is configured, Google Ads may use cookies, tags, identifiers, or related technologies to measure advertising activity, recognize interactions with advertisements, and help us understand whether advertising campaigns are reaching people who may be interested in our services.

Meta Pixel

We use Meta Pixel to help measure the effectiveness of advertising on Meta platforms and understand how visitors interact with our Site after viewing or engaging with advertising. Meta Pixel may use cookies or similar technologies to communicate information about activity on our Site to Meta.

Hearth

We may use Hearth to provide financing-related options to customers who are interested in financing a roofing or exterior project. If you choose to explore financing through Hearth, information you provide to Hearth or through a Hearth application may be processed by Hearth according to Hearth’s own privacy policy and terms.

We do not control how Hearth handles information within its own systems.

RingCentral

AOR uses RingCentral for certain telephone and communications services. Depending on the features we use and how our RingCentral account is configured, information associated with communications may include your phone number, the date and time of a call, call duration, call status, and other information related to the communication.

If features such as voicemail, text messaging, call recording, transcription, or similar communication tools are enabled, information associated with those features may also be processed or stored through RingCentral. We will provide any notices or obtain any consent required by applicable law when communications are recorded or otherwise require special notice.

RingCentral has its own privacy practices and policies, which apply to information it processes through its services.

5. Third-Party Privacy Policies

The companies described above are independent businesses. Their privacy practices, security procedures, data retention practices, and use of information are outside AOR’s control.

We encourage you to review the privacy policy and applicable terms of any third-party company before submitting information directly to that company or using a third-party service offered through our Site.

This is particularly important when you:

• Apply for financing through Hearth
• Interact with a Google service
• Interact with advertising or other services provided by Meta
• Communicate with AOR through RingCentral-supported services
• Follow a link from our Site to another company’s website or service

If you do not agree with the privacy practices or terms of a third-party provider, you should refrain from using that particular third-party service or providing information directly to that provider.

Choosing not to use a third-party service may limit your ability to use certain features, such as applying for financing through an online financing application. It does not prevent you from contacting AOR directly about our roofing services.

AOR cannot guarantee or control what an independent provider does with information after that provider receives it. For that reason, we encourage you to review the provider’s privacy policy before using its services.

6. When We May Share Information

Although AOR does not sell personal information, we may share information when doing so is reasonably necessary to operate our business, provide a service you request, communicate with you, or comply with applicable law.

This may include sharing information with:

Service Providers

Companies that help us operate our business or provide technology and business services, including providers of:

• Website hosting and security
• Website analytics
• Online advertising and advertising measurement
• Customer relationship management
• Appointment scheduling
• Email and text messaging
• Telephone and communications services
• Chat services
• Payment processing
• Financing services
• Data storage
• Other business technology

These companies may process information on our behalf as needed to provide their services.

Insurance Companies and Claim-Related Parties

If you ask us to help with an insurance claim, we may provide relevant information to your insurance carrier, adjuster, or another party involved in evaluating or processing the claim. This may include photographs, estimates, property information, project details, or other information reasonably needed to assist with the claim.

Legal and Safety Situations

We may disclose information when reasonably necessary to:

• Comply with a law, regulation, subpoena, court order, or other legal requirement
• Respond to a government or regulatory request
• Investigate suspected fraud, abuse, or unlawful activity
• Protect the security of our Site, systems, or business
• Protect our customers, employees, contractors, or other people
• Protect our property or legal rights
• Enforce applicable agreements
• Pursue or defend legal claims

Information may also be transferred as part of a merger, acquisition, sale of assets, financing, reorganization, or similar business transaction, subject to applicable law.

7. Cookies and Similar Technologies

Our Site uses cookies and similar technologies for purposes that may include:

• Helping the Site function properly
• Remembering certain preferences
• Understanding Site traffic and visitor behavior
• Measuring advertising performance
• Understanding how visitors arrive at our Site
• Supporting our advertising and marketing efforts
• Improving Site functionality and performance
• Protecting the Site from security threats or misuse

Some cookies are necessary for the Site to function. Others may be used for analytics or advertising.

When you first visit our Site, you may see a cookie consent or privacy preference notice. Where required by applicable law, this tool allows you to accept or decline certain categories of non-essential cookies and similar technologies. Where available, you may also return to the Site’s privacy or cookie preference controls to change your selections. You can also manage certain cookies through your web browser. Please be aware that disabling some cookies may affect the way portions of our Site function.

Because our Site uses services provided by Google and Meta, those companies may also use cookies or similar technologies in connection with their services. Their use of those technologies is governed by their own policies and settings.

8. Text Message Communications

If you choose to receive text messages from AOR, we may use your phone number to communicate with you about services you have requested. Depending on your relationship with us and the consent you provide, messages may include:

• Appointment reminders
• Scheduling information
• Project updates
• Requests for information needed to provide a service
• Customer service communications
• Other messages directly related to your interaction with AOR

If you separately provide consent to receive promotional text messages, we may also send offers, promotions, maintenance reminders, seasonal information, or other marketing messages. Message frequency may vary. Message and data rates may apply according to your mobile carrier and wireless plan.

You may revoke consent to promotional text messages at any time by replying STOP. You may also contact AOR directly to request that text messages stop. Where supported by our messaging service, you may reply HELP for assistance. Your consent to receive promotional text messages is not a condition of purchasing goods or services from AOR. We will honor valid requests to stop text messages in accordance with applicable law.

9. Your Privacy Rights and Choices

Privacy rights vary depending on where you live and which laws apply to you.

Depending on applicable law, you may have the right to:

• Ask whether we process personal information about you
• Request access to personal information we maintain about you
• Request a copy of certain personal information
• Ask us to correct inaccurate personal information
• Ask us to delete personal information, subject to applicable exceptions
• Opt out of certain targeted advertising or other uses of personal information when applicable
• Appeal a decision concerning a privacy request when an appeal right is provided by law
• Exercise other rights provided by applicable privacy laws

Not every right is available in every situation. Certain information may be excluded from a request because of legal requirements, security concerns, contractual obligations, or other exceptions allowed by applicable law.

We will not unlawfully discriminate against you because you exercise a privacy right.

How to Submit a Privacy Request

You may contact us about a privacy request by:

Phone: (605) 759-0000
Online: Our Contact page

We may need to verify your identity before completing certain requests. This helps protect your information from being accessed, changed, or deleted by someone who is not authorized to make the request.

We will request only the information reasonably necessary to verify your identity or authority to make the request.

We will respond to qualifying requests within the time period required by applicable law.

If applicable law gives you a right to appeal our decision regarding a privacy request, we will provide instructions for submitting an appeal.

10. How Long We Keep Information

We retain personal information for as long as reasonably appropriate for the purpose for which it was collected and for other legitimate business or legal purposes. This may include the time necessary to:

• Provide and support services
• Maintain customer and transaction records
• Meet legal, tax, or regulatory requirements
• Resolve disputes
• Protect our legal interests
• Maintain appropriate business records
• Communicate with customers about ongoing projects or services

Retention periods vary depending on the type of information and why it was collected. When information is no longer reasonably needed, we may delete it, securely dispose of it, or convert it to a form that does not identify an individual, subject to applicable legal and business requirements.

11. How We Protect Information

AOR uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

No website, online service, electronic transmission, or storage system can be guaranteed to be completely secure. For that reason, while we take reasonable steps to protect the information entrusted to us, we cannot promise that information will never be subject to a security incident. If we determine that a security incident involving personal information requires notification under applicable law, we will provide the required notice and take appropriate steps to respond.

12. Third-Party Websites and Services

Our Site may contain links or connections to websites, applications, or services operated by other companies. These may include financing services, manufacturers, social media platforms, review websites, insurance-related resources, maps, or other third-party services.

When you leave our Site or interact directly with a third-party service, that company’s privacy policy and terms may apply. AOR does not control the privacy practices, security measures, content, or policies of independent third-party companies.

We encourage you to review the privacy policy of any third-party website or service before providing information to that company. If you do not agree with the third party’s privacy practices or terms, you should refrain from using that third-party service or providing information directly to it.

13. Children’s Information

Our Site is intended for adults who are researching, requesting, or arranging residential or commercial roofing and property services. We do not knowingly request or collect personal information from children under 13 through our Site.

If you believe a child under 13 has provided personal information to us, please contact us so we can review the situation and take appropriate steps.

14. Information You Choose to Make Public

If you voluntarily post information on a public website or social media platform, that information may be seen and used by other people. This may include reviews, comments, photographs, testimonials, or other content. AOR is not responsible for information you choose to make public through third-party websites or platforms.

If you voluntarily provide a review, photograph, testimonial, or other material directly to AOR for use in our marketing or other public communications, we may use that material in accordance with the permission or terms associated with your submission and applicable law.

15. Browser Privacy Signals

Some browsers, devices, and online services offer settings or signals that allow you to communicate privacy preferences, including “Do Not Track” or similar signals.

Our Site may not be configured to recognize or respond to every privacy signal or browser setting. If you wish to manage cookies, analytics, or advertising technologies used on our Site, we encourage you to use the cookie and privacy preference controls provided on our Site, when available, or adjust the applicable settings through your browser or device.

Your browser or device may provide additional privacy controls that are independent of AOR and may operate differently depending on the technology you use. AOR does not control how those browser or device settings function. If you are concerned that our Site may not recognize or respond to a particular privacy signal or browser setting, please do not continue to use the Site or submit personal information through it.

16. Changes to Our Business

If AOR becomes involved in a merger, acquisition, financing, restructuring, sale of assets, or another transaction involving all or part of our business, personal information may be included among the transferred business assets when permitted by law. Any such transfer will remain subject to applicable privacy requirements and the commitments described in this Privacy Policy, as applicable.

17. Changes to This Privacy Policy

Our business, website, technology, and legal obligations may change over time. When we make changes to this Privacy Policy, we will post the updated version on this page and revise the “Last Updated” date at the beginning of the policy. If applicable law requires us to provide additional notice because of a significant change in how we handle personal information, we will provide that notice in the manner required.

18. Contact All Over Roofing

If you have questions about this Privacy Policy, want to know more about how AOR handles information, or need to submit a privacy request, please contact us:

All Over Roofing
Phone: (605) 759-0000
Website: AllOverRoofing.com
Contact: Our Contact page

AOR appreciates the trust you place in us. We use the information you provide to help us understand what you need, communicate with you, provide better service, improve your experience, and operate our business responsibly.

A Final Note About Third-Party Providers

AOR’s use of third-party services does not mean that AOR sells your personal information to those companies. We use providers such as Google Analytics, Google Ads, Meta Pixel, Hearth, and RingCentral because they provide tools that help us operate our website, communicate with customers, provide financing options, understand website activity, and measure the effectiveness of our advertising. Each of these companies has its own privacy policies, terms, and practices. Those practices are determined by the individual provider and are outside AOR’s control.

We encourage you to review the applicable provider’s privacy policy before using a third-party service or submitting information directly to that provider. If you are uncomfortable with a provider’s privacy practices, you should refrain from using that particular third-party service or providing information directly to it. Where you choose to interact directly with a third-party provider, the information you provide may be governed by that provider’s privacy policy in addition to this Privacy Policy.

AOR’s commitment is to be transparent about the services we use, to treat the information entrusted to us responsibly, and never to sell your personal information.